20%

Rise in E-commerce

In collaboration with Shopify, Preline embarked on a mission to revolutionize the e-commerce experience for a fictitious fashion brand, 'StyleAura.'.

A conversation with

Niki Kray
Niki KrayStaff Product Manager
Thomas Moor
Thomas MoorProject Manager

When Shopify's engineering team faced the challenge of scaling their development workflows across thousands of developers, they turned to Preline to streamline their UI component system. The results? A 40% reduction in development time and unprecedented consistency across their vast ecosystem of merchant-facing applications.

The Challenge

As one of the world's leading e-commerce platforms, Shopify's engineering team manages hundreds of applications that serve millions of merchants globally. With their rapid growth came increasing complexity:

  • Inconsistent UI components across different teams and applications
  • Lengthy development cycles for new features
  • Difficulty maintaining design system compliance
  • Growing technical debt from duplicate component implementations

Before Preline, each team was essentially rebuilding the same components with slight variations. It was becoming unsustainable,” — Sarah Chen, Senior Engineering Manager at Shopify

The Solution

  • Migrating existing components to Preline's ecosystem
  • Training 2,000+ developers on the new system
  • Establishing new development workflows around Preline's tools
  • Creating custom plugins to integrate with Shopify's internal tools

The Impact

Shopify implemented Preline's component library and development toolkit across their entire organization. The implementation process included:

  • 40% Faster Development: Teams now ship new features in less than half the time
  • 90% Component Reuse: Dramatic reduction in duplicate code
  • 30% Fewer Bugs: Standardized components led to more reliable applications
  • 100% Design Compliance: Perfect alignment with Shopify's design system

Preline hasn't just given us a component library – it's given us a new way of thinking about development. Our teams can focus on solving merchant problems instead of rebuilding basic UI elements.” — Michael Rodriguez, Director of Frontend Engineering

Looking Ahead

Following their successful implementation, Shopify is now exploring advanced Preline features to further optimize their development pipeline. They're working closely with the Preline team to develop new capabilities that will benefit both organizations.

The partnership with Preline has been transformative. We're seeing benefits we didn't even anticipate when we started this journey.” — Chen

Industry

E-commerce

Founded

2006

Funding raised

$2M (Series B)

CEO

Tobias Lutke

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